Public Relations Cases

Type

Book

Authors

Jerry A. Hendrix

ISBN 10

0534514324

ISBN 13

9780534514327

Tags

Media & Communications, Public Relations, Communications, Communication, Communication & Media Studies, Business & Finance

Description

The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did. - from Amzon

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