Marketing: The Core
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Type
Book
Authors
ISBN 10
007110772X
ISBN 13
9780071107723
Category
600 Technology
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Publication Year
2008
Publisher
Pages
425p
Subject
General Management : Markeeting
Tags
Description
"Marketing: The Core, 2/E" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing 8/E", but in a shorter, more accessible package. "The Core" distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full-sized supplements package. "The Core" is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
MAIN REFERENCE LIBRARY | 146 |
658.8 KER RF |
1 | F1A3 | Yes | |
MAIN REFERENCE LIBRARY | 147 |
658.8 KER RF |
2 | F1A3 | Yes |