Fight For Public Health: Principles & Practice of Media Advocacy

Type

Book

Authors

Simon Chapman

Deborah Lupton

ISBN 10

0727908499

ISBN 13

9780727908490

Tags

Public Relations, Humor & Entertainment, Health, Fitness & Dieting, Journalism & Nonfiction, Health Care Delivery, Public Health, Preventive, Communication & Media Studies, Social Services & Welfare, Business & Finance, Journalism

Description

The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health. - from Amzon

Number of Copies